Like many startups, TVSquared had humble beginnings. Founded in an Edinburgh kitchen by a group of data scientists, TVSquared has become a multinational organization thats changed the way advertisers measure and optimize TV.
For advertisers, the success or failure of TV campaigns was based on out-of-date, inaccurate information. TV ads were always bought and designed around ratings data – received about six weeks after a spot aired. Advertisers had no way of knowing crucial details about what spot worked best, on what network, on what day, during what time of day, etc. For a $202 billion global industry, TV advertising had no accurate way of measuring and optimizing TV.
Our team of data scientists, many who spent most of their careers in fintech and e-commerce, found out about the lack of timely data analysis for TV advertising and set out to solve that problem by turning TV into an optimizable marketing channel.
Today, more than 360 brands, agencies and networks in 48 countries use TVSquared. Whether its determining the effectiveness of a single spot, improving the performance of on-air campaigns, optimizing media spend, informing planning and buying or understanding the total impact of TV, TVSquared has succeeded in making it all possible.