CAREERS

INTERESTED IN JOINING OUR TEAM?


TVSquared is bringing big data to the world of TV advertising – a $202 billion global industry.

TVSquared is an exciting, fast-growing startup with offices in Edinburgh, London, New York and Munich. Our employees make up the best and brightest in business and technology – and we’re looking for more passionate people to join our team.

Do you want to help TVSquared change the world of TV advertising?

Contact us at recruitment@tvsquared.com to apply.

TVSquared is an Equal Opportunity Employer.

TVSquared, the gold-standard for TV measurement and optimization, is bringing state-of-the-art analytics to the world of TV advertising – a $202 billion global industry.

TVSquared is the most accurate, same-day TV attribution platform available. Using the insights generated from the platform, our 600+ brand and agency clients in 58 countries improve TV campaign effectiveness by up to 80%.

Headquartered in Edinburgh, TVSquared is an exciting, fast-growing company with offices in London, New York and Munich. Our employees make up the best and brightest in business, media, advertising and technology – and because the company is expanding at a rapid pace, we are looking for the most passionate and dedicated people to join our team.


NEW YORK-based, PRE-SALES ENGINEER

As part of the pre-sales team, your job will be to create desire for our products, remove any technical barriers to sale and help the product team understand what the market wants to buy. The pre-sales team is responsible for managing pitches, demos, trials, on-boarding and closeout of up to 500 brands at the same time. We are a technical, process-driven bunch who are just as happy configuring a model as presenting a pitch.

Pre-sales sits at the heart of our organization. While most of our day is spent talking to leads and clients, we also spend a lot of time looking inward, improving our processes and feeding back to other departments. Success for us means happy clients who brag to their friends about the incredible new TV attribution platform they have just discovered.


The Role of Pre-Sales Engineer:

  • Develop strong, trusted relationships with clients to better understand and anticipate their needs
  • Explain complex technical concepts to potential clients in an easy-to-understand way
  • Provide consultative guidance to clients on how best to re-allocate their TV media spend based on attribution results from the TVSquared product set
  • Give introductory demos and presentations
  • Work closely with teams across TVSquared to ensure that prospective clients’ needs are met from “trial to live”
  • Actively manage up to 50 concurrent new-business pitches from a technical perspective
  • Assist business development with partner integrations and identify opportunities to expand TVSquared’s footprint among existing clients
  • Partner with sales, product and engineering to provide input on current and future products
  • Have a comprehensive understanding of the TVSquared products
  • Discuss, in detail, the complexity and intricacies of the TVSquared products
  • Understand methodology from first principles upward
  • Be aware of market trends and commercial environment
  • Feedback feature requests/market trends to our product team

Who We’re Looking For:

  • University degree in numerate subject
  • Good understanding of approaches to attribution modeling
  • Experience in a technical client-facing role
  • Knowledge of TV media planning or buying

Apply online

EDINBURGH-BASED, PLATFORM PRODUCT MANAGER

As we expand our product portfolio and grow our engineering team, we’re building a new Product Management capability which will help shape the future of the business. Our Product team is focused on three areas:

What we build and why: Figuring out what we need to build and prioritising when we build it is our core responsibility. We bring the vision and context to empower great decisions, so we focus on posing the right questions rather than dictating detailed answers.

How we build it: We believe in a collaborative partnership where the Product team focuses on business and customer outcomes, Engineering and Design focus on how we get there and Product Marketing focuses on Go-to-market and ensuring customers and prospects understand the value we offer. Product’s main role in execution is to be the voice of the market and to make sure we achieve what we set out to do.

Communicating with everyone: Product is a key part of the glue that binds together teams at TVSquared. We communicate the who, what, why and when to the company. We also work closely with Marketing, Sales and Support on how best to communicate what’s happening to our customers.


The Role of Platform Product Manager:

You will work closely with our Pre-Sales, Engineering and Product Marketing teams on a day to day basis, and alongside the Director of Product Management.

You should expect a great deal of autonomy, and a challenging and highly cross-functional role with tasks spanning the commercial and technical spectrum. As a Platform Product Manager, we expect responsibilities to include:

  • Building a deep understanding of customers’ needs and market opportunities
  • Developing a vision for the direction of the product, and leading prioritisation to maintain the backlog. Engaging and influencing the development teams to agree on design and technical decisions
  • Tracking progress, assessing risks and bottlenecks and driving delivery by putting in place the commercial and technical metrics against which the product is judged
  • Leading communication with the rest of the business and working with Product Marketing to articulate our value-add to customers and prospects
  • Defining our competitive positioning and keeping on top of broader industry developments

Who We’re Looking For

We believe great Platform Product Managers share common characteristics, and we look for these above all else:

Intellectual horsepower: We want our Product Managers to have an outstanding ability to think on their feet and tackle intellectually challenging problems.

Curiosity & drive: You should relish challenges and have a strong natural instinct to drive things to completion. We’re looking for the ability and curiosity to learn and adapt to a constantly changing environment.

Collaborative leaders: Product roles bring responsibility without direct authority. We’re looking for natural leaders who earn the trust of others with a collaborative style and great influencing and communication skills.

Effortlessly analytical: At TVSquared we start by asking ‘why?’, and a data-driven approach is central to how we run Product.

A bias for action: Being leaders in our field, our competitors are constantly snapping at our heels. Finding the right balance between speed and quality, to ensure we ship product that adds value quickly, should come naturally to you.


Specifics to this role

We have a need in a specific area which will create a new revenue stream and competitive advantage through strategic partnerships and integrations with data providers and media buying organisations worldwide.

Relevant experience in a similar area would be advantageous, but foremost, it’s important we hire the right person with the right personal characteristics, an aptitude to learn and transferable skills. Candidates will need to have 5+ years product management experience.

The specific skills that would ensure a fast start are:

Building commercially viable partnership oriented business cases that take account of commercial realities, competitive pressures and technical challenges

Understand and leveraging opportunities from commercial partnerships to create a win-win-win for customers, partners and TVSquared

Defining & prioritising the requirements relating to Data flows and APIs to build (what we need to build and why)

Managing and commercializing a B2B market place or app store

Apply online

EDINBURGH-BASED, MEDIA PLANNING PRODUCT MANAGER

As we expand our product portfolio and grow our engineering team, we’re building a new Product Management capability which will help shape the future of the business. Our Product team is focused on three areas:

What we build and why: Figuring out what we need to build and prioritising when we build it is our core responsibility. We bring the vision and context to empower great decisions, so we focus on posing the right questions rather than dictating detailed answers.

How we build it: We believe in a collaborative partnership where the Product team focuses on business and customer outcomes, Engineering and Design focus on how we get there and Product Marketing focuses on Go-to-market and ensuring customers and prospects understand the value we offer. Product’s main role in execution is to be the voice of the market and to make sure we achieve what we set out to do.

Communicating with everyone: Product is a key part of the glue that binds together teams at TVSquared. We communicate the who, what, why and when to the company. We also work closely with Marketing, Sales and Support on how best to communicate what’s happening to our customers.


The role of Media Planning Product Manager

As a Product Manager you will work closely with our Pre-Sales, Engineering and Product Marketing teams on a day to day basis, and alongside the Director of Product Management.

You should expect a great deal of autonomy, and a challenging and highly cross-functional role with tasks spanning the commercial and technical spectrum. As a Product Manager, we expect responsibilities to include:

  • Developing a vision for the direction of the product, and leading prioritisation to maintain the backlog. Engaging and influencing the development teams to agree on design and technical decisions
  • Tracking progress, assessing risks and bottlenecks and driving delivery by putting in place the commercial and technical metrics against which the product is judged
  • Leading communication with the rest of the business and working with Product Marketing to articulate our value-add to customers and prospects
  • Defining our competitive positioning and keeping on top of broader industry developments

Who we’re looking for

We believe great Media Planning Product Managers share common characteristics, and we look for these above all else:

Intellectual horsepower: We want our Product Managers to have an outstanding ability to think on their feet and tackle intellectually challenging problems.

Curiosity & drive: You should relish challenges and have a strong natural instinct to drive things to completion. We’re looking for the ability and curiosity to learn and adapt to a constantly changing environment.

Collaborative leaders: Product roles bring responsibility without direct authority. We’re looking for natural leaders who earn the trust of others with a collaborative style and great influencing and communication skills.

Effortlessly analytical: At TVSquared we start by asking ‘why?’, and a data-driven approach is central to how we run Product.

A bias for action: Being leaders in our field, our competitors are constantly snapping at our heels. Finding the right balance between speed and quality, to ensure we ship product that adds value quickly, should come naturally to you.


Specifics to this role

We have a need of a person to join our team who has industry knowledge in Media planning and buying, ideally with exposure to TV planning and buying. Furthermore, our ideal candidate will have 3-5 years (minimum 2-3 years) of Product Management experience within the marketing tech arena.

In this role, a bias towards customer development, product requirements gathering and proposition/product positioning is more important that a bias towards technology.

Relevant experience is always advantageous, but foremost, it’s important we hire the right person with the right personal characteristics, an aptitude to learn and use their transferable skills.

The specific skills that would ensure a fast start are:

  • Credibility in front of customers and sales
  • Defining & prioritising the requirements relating to what we need to build and why
  • Defining, managing and taking to market a new product
  • The ability to deal with ambiguity
  • Experience and comfort working in a relatively unstructured start up type environment, with the ability to add structure as and when required

Apply online

PRODUCT MARKETING MANAGER

TVSquared is hiring a Product Marketing Manager to develop product positioning and bring new features to market. The Product Marketing Manager position is a creative, collaborative and process oriented role where you act as the main liaison between the product, sales and marketing teams. In this role, you are responsible for building product launch strategies, developing product messaging and positioning and enabling the sales team to effectively sell TVSquared’s products.


Responsibilities:

  • Helping to develop the product value proposition, positioning and messaging, including competitive positioning
  • Driving product naming, packaging and pricing workstreams
  • Developing and planning product go-to-market strategies and approach
  • Sales enablement – helping to develop sales resources and tools to support the sales cycle (e.g. in-product materials, product demos, collateral)
  • Sales training – training the Sales team on everything product-related
  • Identifying upselling/cross-selling customer journeys and creating the associated marketing plans to drive these
  • Developing strategies for increasing product usage and creating the associated marketing plans to drive (including in-portal user comms), e.g. highlighting and promoting ‘hidden gems’
  • Helping to copy-edit in-product help/support materials

Required Skills and Experience:

  • Preferably 5 years of experience in a similar role
  • Comfortable working as part of a cross-functional team
  • B2B experience – ideally in a software/technology company
  • Excellent inter-personal and project management skills
  • Articulate and able to transform complex concepts into simple ideas/messages

Apply online

MARKETING OPERATIONS & DEMAND GENERATION MANAGER

The Marketing Operations & Demand Generation Manager role is a vital one at TVSquared, responsible for our Marketo instance, and optimizing marketing operations through data and processes. This role also serves as the primary support for demandgen efforts, providing deep-dive campaign ROI analytics and leadgen metrics for business decision-making.

Reporting to the Global VP of Marketing, the goal of this position is to develop a highly efficient, effective and scalable leadgen engine. You will be responsible for executing ongoing demandgen campaigns across the globe, and for reinforcing marketing decisions with planning, data integrity, metrics, processes and best practices.


Responsibilities:

  • Create emails, landing pages, forms, lists, workflows and reports in Marketo
  • Perform A/B testing on email campaigns and programs
  • Own database management, including data cleansing, augmentation and normalization
  • Grow the target-market database through new leadgen programs
  • Support marketing campaigns with effective data segmentation, audience analysis and list building
  • Partner with the Global VP of Marketing to plan, develop and execute programs that drive pipeline and revenue
  • Manage multi-channel acquisition programs such as paid social, digital, events, webinars, content, PPC, etc
  • Work across the marketing team to coordinate leadgen efforts related to content, events, BDR campaigns, etc.
  • Coordinate with the BDR Manager to build multi-touch campaigns that result in meetings and pipeline
  • Analyse data and metrics generated from key campaigns (digital and field activity, Google Analytics, etc.) to provide insights and recommendations for future improvements and investments
  • Track ongoing marketing metrics, including leadgen, campaign effectiveness, event ROI, engagement levels and funnel advancements
  • Manage lead nurturing, scoring and routing strategies
  • Work with the sales and finance teams to ensure closed-loop processes and follow-up on pipeline leads

Required Skills & Experience:

  • Preferably 3+ years of experience related to demandgen, marketing operations and/or digital marketing
  • Marketing automation expert – Marketo experience is a must
  • Strong interest in marketing or digital marketing – B2B marketing a plus
  • Experience in analysing, interpreting and creating reports with strong spreadsheet, quantitative modelling and forecasting skills
  • Experience with website analytics tools, such as Google Analytics
  • Understanding of performance marketing, conversion and online customer acquisition
  • Superior analytical and problem-solving skills
  • Ability to drive projects from inception to completion and work in a fast-paced environment
  • Highly organized and detail-oriented
  • Effective time-management skills and the ability to juggle multiple projects
  • Ability to effectively communicate and work across teams
  • Solid knowledge of email marketing and landing page development
  • Experience working with CRM platforms – Salesforce preferred
  • Knowledge of Google AdWords and/or managing PPC/SEO agency a plus

Apply online

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