Executive Leadership

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CALUM SMEATON

CEO & Founder
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    For the past two decades, Calum has dedicated his professional life to starting and growing innovative software and e-commerce startups. After being entrenched in the world of data analytics for years and seeing firsthand how data can transform an industry, Calum founded TVSquared in 2012 to bring state-of-the-art analytical capabilities to TV advertising.

    Calum is recognized for building outstanding global teams; in fact, many of his employees have been with him for more than 10 years. He thrives on taking a company from idea to exit and is regularly tapped by journalists, analysts and event organizers to discuss his unique management strategies and his fervent belief that data-driven decisions need to be at the cornerstone of every business.

    Before TVSquared, Calum was the CEO of Sumerian, a provider of big data analytics for retail and investment banks. He was also the co-founder and CTO of Orbital Software, which was listed on the London Stock Exchange and merged with Sopheon PLC in 2001.

    Outside of work, Calum is an avid outdoorsman, who can frequently be found all over the world kite surfing, snowboarding and sailing.

Jo

JO KINSELLA

Chief Revenue Officer & EVP
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    Leading TVSquareds rapid expansion in the U.S., Jo runs all sales and strategic partnership initiatives from the companys New York offices. Jo has brought more than 15 years of experience in the technology industry to TVSquared, where she works closely with U.S. advertisers to harness data and turn it into actionable, timely insights.

    Jo has a proven track record of taking products and services to market, growing revenue significantly, establishing partnerships and leveraging press, analysts, social media, events and her extensive network to get a company recognized.

    Prior to TVSquared, Jo was the founder of Rosefire, which took new startups to market in the financial services and technology industries, including FSMLabs, Lucera and Trillium. She was also the CEO, financial services at Verdande, and ran U.S. operations for both Sumerian and ITRS.

    A UK expat, when Jo is not working, she is mom to her seven-year old daughter and training for her next triathlon (she completed the IronMan in 2014!).

Kevin

KEVIN O’REILLY

CTO
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    For more than 15 years, Kevin has been helping companies navigate the path from data and analytics to insight and strategy. As CTO at TVSquared, Kevin brings his skills in coding, modeling, team building and leadership to ensure the company continues to provide the industry’s most accurate, same-day TV measurement and optimization technology.

    Previously, Kevin was the vice president of marketing sciences at TWO NIL, a media-marketing and advertising agency. While there, he led a team of senior analysts and marketing scientists to build advanced optimization and marketing-mix models for measurable and effective TV and digital media investment strategies. Kevin has also acted as a private consultant for social media, online gaming and electronic retail companies, helping them leverage data to optimize marketing programs.

    Additionally, Kevin has held analytical leadership positions at MediaBrands (Spring Creek Group), Expedia and T-Mobile.

    Based in Los Angeles, Kevin can be found jogging (slowly) between Venice and Santa Monica and, occasionally, kayaking or sailing on the Pacific.

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BLAIR ROBERTSON

Chief Analytics Officer
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    Blair is a seasoned data scientist and visualization guru with a background in Artificial Intelligence. He has spent the past 13 years helping global companies improve decision-making and product development through the application of analytics. As TVSquared’s chief analytics officer, Blair is an expert in a range of statistical techniques such as data modeling, signal processing and machine learning, which he and his team deploy to continually improve the company’s technology platform.

    Throughout his career, Blair has focused on presenting complex technical concepts in an easy-to-consume, business-friendly way and has a reputation for designing analytic products that are highly visual and intuitive.

    Previous engagements have included time as principal analyst at Sumerian, where he led analytic engagements with dozens of the worlds largest companies. Blair has also acted as a private consultant for a wide-variety of data-driven companies in financial services, utilities and hi-tech, and as a financial technology consultant with Accenture Plc.

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HEW BRUCE-GARDYNE

Co-Founder
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    A recognized thought leader in data analytics and modeling, Hew leads TVSquared’s technology development and roadmap. Hew has spent the majority of his career finding new and innovative ways of making data analytics transformative for businesses that span industries.

    As principal analyst and head of IT analytics at Sumerian, a provider of big data analytics for retail and investment banks, Hew was responsible for optimization modeling and analysis for big-name financial clients across the globe. He was also the CTO and head of IT analytics for Registers of Scotland, a department within the Scottish government that maintains records related to land, property and other legal documents.

    Outside of work, Hew’s household is busy with three teenage boys with interests as diverse as climbing, rugby, tennis, archery, Chinese and five musical instruments between them.

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Mike Mason

Chief Commercial Officer
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    Mike has worked in the technology and media industries for more that 20 years, ensuring that brilliant ideas and innovative solutions realize their full commercial potential.

    Experienced in planning the route required to move startups to large, multinational organizations, Mike understands the operational and sales challenges that come from rapidly scaling an organization. This is a journey he relishes and has successfully completed several times.

    As COO of Digitas LBi, he developed a great understanding of the agency landscape, and the sectors need to work with partners who can help an agency create value for their clients and drive an ever-improving ROI.

    In his spare time, you’ll most likely find Mike on a bike – of one sort or another – trying, desperately, to keep up with his kids.

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Tom Duke

Vice President of Engineering
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    For two decades, Tom has worked with fast-growing companies to design and develop products that meet and exceed the needs of rapidly evolving industries.

    As the vice president of engineering, Tom leads TVSquared’s technical strategy and roadmap. He manages an EMEA and U.S.-based team to ensure the TVSquared vision becomes a reality – building the most innovative products for measuring and optimizing TV.

    Prior to TVSquared, Tom was the operations director at Brandwatch and CTO at iBAHN, where he managed a global team to provide market-leading network and video products to the hospitality industry. He has also held senior-level positions at Memex, Orbital Software and Vision Consulting.

    Outside of work, Tom is an avid rower and recently won two gold medals at the 2016 Henley Masters Regatta.

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Holly McComb

CFO
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    Holly is an accountant by trade, but not by nature. As TVSquared’s CFO and Board member, she brings a clear head, strong drive and wicked sense of humor. Holly manages the company’s finances, as well as operational, HR and legal initiatives to support its rapid growth.

    Prior to TVSquared, Holly was CFO of an AIM-listed technology plc, expanding the business into multiple geographies and facilitating its growth from an entrepreneurial, small business to a maturing group. She has also been financial controller at a growing wealth management company, where she completed a successful business sale; and qualified with EY, working in its London and Sydney offices before moving to Edinburgh.

    Outside of work, Holly has two young sons, a dog, a passion for travel and craves a quiet hour on a yoga mat whenever possible.

Rachel Owens

Rachel Owens

Head of Product Management
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    For 15 years, Rachel has worked with startups and SMEs to develop and manage product lines. She brings a unique background to TVSquared as both an entrepreneur and a senior-level professional skilled at translating user needs into successful B2B and B2C products.

    As head of product management, Rachel works closely with engineering to define and execute on the product roadmap, ensuring solutions meet strategic objectives and exceed the needs of TVSquared’s brand, agency and network customers.

    Most recently, Rachel was the vice president of product management at PointRF Solutions, where she led a team to create and implement a Bluetooth 4.0 location and medical device services platform for the long-term care industry. As the co-founder of consumer electronics startup, MyRingGuard, she ran the company from ideation to funding, and forged strategic partnerships with AT&T, Bump Network, RDI USA and Brickhouse Security.

    Formerly a marathon runner, Rachel now loves to explore her Brooklyn neighborhood with her toddler daughter and dog.

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