HOW WE WORK WITH BRAND MARKETERS
More than 600 brands in 57 countries use TVSquared to measure and optimize TV performance.
Marketers access same-day analytics on the creatives, programs, networks, days and dayparts that drive the greatest engagement and use those insights to improve the efficiency of underperforming spots while they are still on air.
By reaching the right people, in the places and times they are most likely to respond, brands significantly improve TV response – and realize greater return-on-advertising spend (ROAS) because of it. On average, our customers improve TV efficiency between 20-80%.
TVSquared takes the waiting and guesswork out of TV campaign measurement, and provides the insights needed to make TV efficient for a brand by answering:
- What spots, days, dayparts, networks and programs are the most effective?
- What audiences are engaged and where are they located?
- What “in-flight” adjustments can be made to improve the performance of on-air campaigns?
- Did we get what we paid for? Did our TV spots run on the correct schedule and network?
HOW IT WORKS
Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign.
Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis.
PRODUCTS FOR BRAND MARKETERS
Make TV work for your brand in ways never thought possible
INDUSTRY NEWS & INSIGHTS
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