BRAND

Optimize TV media strategies, improve engagement and increase ROI

HOW WE WORK WITH BRAND MARKETERS


More than 700 brands in 70+ countries use TVSquared to measure and optimize TV performance.

Marketers access same-day analytics on the creatives, programs, networks, days and dayparts that drive the greatest engagement and use those insights to improve the efficiency of underperforming spots while they are still on air.

By reaching the right people, in the places and times they are most likely to respond, brands significantly improve TV response – and realize greater return-on-advertising spend (ROAS) because of it. On average, our customers improve TV efficiency between 20-80%.

VALUE

TVSquared takes the waiting and guesswork out of TV campaign measurement, and provides the insights needed to make TV efficient for a brand by answering:

  • What spots, days, dayparts, networks and programs are the most effective?
  • What audiences are engaged and where are they located?
  • What “in-flight” adjustments can be made to improve the performance of on-air campaigns?
  • Did we get what we paid for? Did our TV spots run on the correct schedule and network?

HOW IT WORKS

Using same-day data from multiple sources, including web, call centers, apps, mobile, SMS, third-party sites and retail, TVSquared runs continuous analysis on the impact of every TV spot in a campaign.

Brands simply need to upload spot data and, within hours, they have access to valuable TV performance analysis.

Contact us to learn more

PRODUCTS FOR BRAND MARKETERS

Make TV work for your brand in ways never thought possible

ADVANTAGE

Get the “who, what, when and where” of ad performance and optimize TV for response

SearchSync

Sync TV spots with paid search campaigns to maximize conversions

ADwatch

Access automated, real-time spot detection for faster, more accurate insights

I saw how simple the analytics were presented and how easily I could drill down to different segments of our spend. In particular, the ability to drive down into an individual airing allowed for us to validate lift data.

Scott Marlette

GoodRx

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