eBook: Top 2018 Trends for TV Advertising
What industry changes will impact your 2018 TV campaigns?
Despite sensational headlines announcing its death, the reality is, TV still holds the majority of people’s video-viewing time. TV advertising, accounting for a $202 billion global industry, has also proven to be the most effective marketing channel for creating brand awareness and driving both online and offline response.
As TV’s role continues to change within today’s highly complex media mix, learn more about the trends that will impact advertisers next year, including:
- Audience targeting
- New ad formats and delivery options
- Brand-specific, performance-driven KPIs
- TV ads for short-term response and long-term brand building
- The rising influence of AI and machine-learning technologies
Learn how you can leverage these trends to make TV a performance-driven channel in 2018 and beyond.