Industry Insights: Automotive
The auto industry spent $4.8B on TV ads in 2015, and some estimates put it closer to $6B for 2016. But to ensure growth in a rapidly transforming industry, companies are starting to think differently about TV and what it can do to drive dealership visits.
TVSquared’s Automotive Industry Insights Report details how auto companies can gain a competitive advantage with TV, leveraging same-day analytics to:
- Understand customer behavior, including viewing habits, attitudinal response and path-to-purchase
- Ensure the efficiency of on-air campaigns by making in-flight changes to networks, programs, days or dayparts
- Improve media buys and optimize and justify ad spend