Industry Insights: Mobile Gaming
Mobile Gaming Industry Insights Report
While mobile gaming will generate 74.6 billion by 2020, the industry has not been immune to challenges. Low barriers of entry make for a crowded, competitive market, and the popular freemium model has generated little-to-no revenue for many developers.
Download the Mobile Gaming Industry Insights Report to learn more about this evolving market and how some companies are positioning themselves for growth by:
- Optimizing media strategies to better reach gamers especially those most likely to make in-app purchases
- Thinking differently about how TV can reach the 87% of people who watch with second-screen devices
- Understanding gamers viewing habits and their unique paths-to-download
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