Measure, Optimize & Be Merry
Best Practices for Holiday-Season Advertisers
Holiday sales are expected to reach $5.1 trillion this year, and a third of all consumers will start
their shopping in October. While the majority of purchases are still made in-store, 85% of shoppers begin their journey on digital devices.
Effectively reaching shoppers who consume media via different channels and devices (often simultaneously) has never been more important. Now’s the time to reevaluate your TV campaign performance – and optimize spots for maximum online and offline sales.
Find out what you can do to make TV a performance-driven channel for your brand – this holiday season and beyond.