Online dating company optimizes TV – the largest part of its marketing spend
- Despite having successfully used TV advertising for years, one of the worlds largest online dating sites wanted to learn more about how it was impacting responses and registrations
- The company turned to TVSquared to support its test-and-learn methodology and help attribute and optimize TV spots
- Today, the dating site credits TVSquared for its quick analysis and help with decision-making around TV advertising
TVSquared works brilliantly, allowing us to dig deeper into what is our largest area of marketing spend and optimize our TV activity. It has supported the continuous test-and-learn approach and we are constantly improving what we do as a result and making investment decisions off the back of what it tells us. We were up and running in days and the tool is intuitive and easily customizable ? the team at TVSquared even changed the tool to look at registrations from the homepage.