Measure and optimize TV campaigns

How are My TV Spots Performing?

TVSquared’s ADvantage gives advertisers the who, what, when and where of TV campaign performance.

By analyzing same-day spot and response data, ADvantage provides immediate, actionable insights to improve TV effectiveness by up to 80% and drive the greatest response for both on-air and future campaigns.


Whether you’re a brand, agency or network, with ADvantage:

  • Access same-day TV performance analytics on days, times, networks, genres, programs and creatives
  • Identify the spots driving the most engagement and those failing to perform
  • Improve the efficiency of on-air campaigns to reach the right people, in the right places, at the right times
  • See how TV drives response across web, mobile, app, phone and SMS
  • Compare creatives and gain a campaign-wide perspective of performance
  • Access data-backed recommendations to optimize your TV buys
  • Build customizable reports on TV performance by spot, campaign or core metrics

Automated, Real-Time Spot Detection

Powered by Automated Content Recognition (ACR) technology, TVSquared’s Spot Detection automatically detects when a TV ad airs. In real-time, advertisers can see their spots, analyze performance and know if their investments have worked or not.


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