What is the Long-Term Brand Effect of TV?
TVSquared Halo helps advertisers truly understand the impact that TV has on business outcomes – now and in the future – by quantifying the impact that all other marketing and non-marketing efforts have on a brand.
Halo uncovers the relationship between TV and other business-impacting variables such as media spend, online and offline marketing, seasonality and competitor activity, providing advertisers with a detailed and continuous view into the real value of TV.
Whether you’re a brand, agency or network, with Halo:
- Understand how TV interacts across all online and offline marketing channels
- Discover TV’s impact on advertiser-critical KPIs
- Determine carryover effect (adstock) – the impact of TV in the days, weeks and months following exposure
- Identify the point of diminishing returns in media and prevent overspending
- Conduct what-if scenarios to foresee the impact of planned marketing investments