Real-Time Spot Detection
Spot data is a core component of TV attribution, but it’s been notoriously difficult to get. Advertisers have had to rely on time-consuming manual detection or third-party resources, which slow the time-to-results. And, in some markets, the accuracy of this data is questionable.
TVSquared has changed all that with automated, real-time spot detection within ADvantage.
Powered by Automated Content Recognition (ACR) technology, TVSquared’s Spot Detection automatically detects when a TV ad airs. In real-time, advertisers can see their spots, analyze performance and know if their investments have worked or not.
The Value of Spot Detection
With automated spot detection:
- Get faster, more accurate performance insights
- Eliminate the need for manual spot-log uploads or the reliance on third-party data providers
- Optimize both TV spots and search strategies earlier than competitors to drive performance and ROI