- Diet Chefs online response to TV advertising is 35-times greater than phone response
- It leveraged TVSquared’s ADvantage to access same-day performance feedback for TV ad campaigns
- Using ADvantages insights, Diet Chef targeted potential users more efficiently and decrease its cost per acquisition (CPA) by 33% in the first six months
ADvantage would offer any response advertiser an unparalleled opportunity to drive increased sales at decreased cost. For us, that allows us to not only spend more effectively but also spend more, knowing the profit yields will return to the bottom line and continue to build our leadership position in the industry.