Tips for Choosing a TV-Savvy Agency
Find an agency that will make TV even more powerful for your brand
TV advertising is a $180B global industry. Why? Because it works. And with the rise of data analytics, TV is even more powerful because it can be measured and optimized like digital.
Partnering with agencies is an integral part of advertising success. But with the evolution of TV and the precision it now offers,it’s critical to find one that can help target, manage and optimize your TV efforts.
The tip sheet suggests questions to ask during the vetting process to determine if an agency can make TV work more efficiently for your brand, including:
Do you encourage in-flight changes to improve performance?
How do you design TV strategies?
Do you leverage data analytics for performance measurement and optimization?