TV Ad Industry Insights: Pharma

It’s Time to Measure and Optimize Your TV Campaigns

U.S. pharma companies spent a whopping $5.52 billion on TV ads in 2016, and that number is estimated to have grown by 17% last year. TV clearly works for the industry.

With the FDA approving more drugs than ever before, competition in an already-competitive market is at a fever pitch. Pharma marketers are looking for ways to make TV even more effective – reaching the right audiences, in the right places and times for the greatest response and recall-ability.

Learn more about how pharma can leverage real-time data to measure the performance of TV spots, and use those insights to optimize campaigns for maximum response.

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