TVSquared has closed a $3 million investment round from both existing and new investors, including private equity fund West Coast Capital. This latest round brings the total raised to date by the global business to $5.5 million.
TVSquared’s platform brings same-day campaign measurement and optimization to the $202 billion global TV advertising industry. Underscoring its market lead, TVSquared’s technology is deployed at 360 brands in 46 countries, improving TV campaign efficiency by 20-80%.
TVSquared also announced Chris van der Kuyl as its chairman. van der Kuyl, a serial technology entrepreneur, leads a Board of industry professionals from the worlds of media, technology and investment, including Calum Smeaton (founder and CEO, TVSquared), Paul Davidson (West Coast Capital), Peter Kern (InterMedia Partners) and Joan Saywood (CFO, TVSquared).
Commenting on West Coast Capital’s investment, Davidson said:
“Data analytics is a space we understand extremely well and, in assessing TVSquared, we saw a compelling analytics technology capable of making significant ROI for clients. Compelling technology, an experienced team and a global play made this an exciting investment.”
van der Kuyl added:
“TVSquared’s technology is changing the way advertisers, across the world, leverage TV. It has two of the most important ingredients for success – the ability to disrupt a global industry and a proven team of talented people. As chairman, I look forward to helping TVSquared expand its footprint and realize further significant growth.”
“TVSquared has made TV an optimizable marketing channel and the industry is taking notice. The latest round of funding, combined with our technology, global team and Board, puts TVSquared in the perfect position to change the way advertisers measure and optimize TV forever.”
TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when and where” of TV, brands, agencies and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25% and increase sales and registrations by 30%. The company is headquartered in Edinburgh, and has offices in New York, Los Angeles and London.