Measure TV How People Watch It
TVSquared is the global leader in cross-platform TV ad measurement.
With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.
The ADvantage platform is fully automated and always-on, measuring reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.
Powering the TV Landscape with Infinite Scale Across Channels, Platforms, Devices & Identity Partners
National & Local Linear
active weekly users
From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.
Backed by secure and compliant device-graph technology and currency-grade data, TVSquared delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.
TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.