Measure Performance Across Linear & Advanced TV
As the worldwide leader in TV attribution, TVSquared gives you proof of performance across linear, OTT and VOD channels, empowering you to tie TV advertising directly to business outcomes.
Whatever the level of insights needed, and whatever the size of your TV campaigns – local, national or global – TVSquared captures a comprehensive picture and delivers quantified proof of performance.
Measure & Optimize TV Like Digital
- Measure and optimize TV with real-time performance analytics
- Know what’s working – and what’s not – by day, daypart, program, genre, network, creative and audience segment
- Improve campaign effectiveness in-flight
- Optimize TV buys and spend to drive maximum response
- Understand how TV drives response across all customer touchpoints