From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.

Backed by authenticated audiences, TVSquared’s privacy-safe and currency-grade data delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.

TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.