Measure TV How People Watch It
Measure TV How People Watch It
TVSquared is the global leader in cross-platform TV ad measurement.
Advertisers, agencies, publishers, broadcasters, MVPDs and DSPs leverage TVSquared for always-on insights to inform TV media strategies and drive business growth. The ADvantage platform measures reach and frequency, reach extension, outcomes and audiences across all screens.
ADvantage:
One Industry-Wide Platform for TV Measurement
Global Coverage

National & Local Linear

Data-Driven Linear

Addressable TV

VOD /
BVOD

OTT &
CTV

1 Million
TV campaigns
1,000
active weekly users
75
countries
5,000
advertisers
25 Billion
impressions monthly
150 Million
households globally
Unified Measurement
From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.
Diversified Data
Backed by authenticated audiences, TVSquared’s privacy-safe and currency-grade data delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.
Global Platform
TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.
Clients & Partners
Clients & Partners

Learn how to shape your streaming strategy with Tubi and TVSquared:
Thursday, Jan. 21, at 2:00 p.m. EST
The podcast designed to bring you news, insights and real-world perspectives from leaders across the evolving cross-platform TV industry.