Measure TV How
People Watch It

Measure TV How People Watch It

 

TVSquared is the global leader in cross-platform TV ad measurement.

With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.

The ADvantage platform is fully automated and always-on, measuring reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.

ADvantage

Powering the TV Landscape with Infinite Scale Across Channels, Platforms, Devices & Identity Partners

Global Coverage

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National & Local Linear

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Data-Driven Linear

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Addressable TV

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VOD /
BVOD

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OTT &
CTV

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1 Million

TV campaigns

1,000

active weekly users

75

countries

5,000

advertisers

25 Billion

impressions monthly

150 Million

households globally

Unified Measurement

From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.

Diversified Data

Backed by secure and compliant device-graph technology and currency-grade data, TVSquared delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.

Global Platform

TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.

Clients & Partners

Clients & Partners

TVSquared’s TV Transformed event may have wrapped, but we’re giving you a front row, all-access pass.