Measure TV How People Watch It
TVSquared is the global leader in cross-platform TV ad measurement.
With trusted, independent attribution and partnerships with DSPs, publishers, advertisers and MVPDs, TVSquared measures the effectiveness of TV advertising through an infinitely scalable platform for linear, addressable and OTT/CTV.
The ADvantage platform is fully automated and always-on, measuring reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.
ADvantage
Powering the TV Landscape with Infinite Scale Across Channels, Platforms, Devices & Identity Partners
Global Coverage
National & Local Linear
Data-Driven Linear
Addressable TV
VOD /
BVOD
OTT &
CTV
1 Million
TV campaigns
1,000
active weekly users
75
countries
5,000
advertisers
25 Billion
impressions monthly
150 Million
households globally
Unified Measurement
From reach and frequency to outcomes and audience, TVSquared accurately measures cross-platform TV campaigns at scale, driving performance and optimizations for all forms of video advertising — from linear to streaming.
Diversified Data
Backed by secure and compliant device-graph technology and currency-grade data, TVSquared delivers precise TV measurement with ad occurrence and exposure data from smart TVs, set-top boxes and ad servers, along with first- and third-party sources.
Global Platform
TVSquared’s always-on measurement platform is global, independent and highly flexible, delivering enterprise-level capabilities and powering actionable, real-time insights, at scale, for advertisers and publishers across the TV ecosystem.
Clients & Partners
Clients & Partners
CTV Accelerated: Keeping Up with the New Pace of Change
Download CTV insights to understand more about TVSquared’s scale and the adoption and acceleration in streaming advertising.