Top Trends Shaping TV Advertising
What lies ahead for TV advertising?
In recent years, the TV industry has undergone a massive and exciting revolution – and there’s no sign of it slowing down. In 2020, the evolving TV landscape will present a myriad of opportunities and challenges for advertisers, agencies and publishers, including:
- OTT going from tested to trusted
- The rise of impressions + performance
- Politics and its impact on non-political advertisers
- The data wake-up call
Download TVSquared’s entire 2020 trends eBook.