On-Demand Webinar—2020 Vision: New Decade, New TV Ad Trends
Industry leaders get candid about 2020 — learn what lies ahead for TV advertising.
The TV industry has undergone a massive and exciting revolution — and there’s no sign of it slowing down. In 2020, the evolving TV landscape will present a myriad of opportunities and challenges for brands, agencies and publishers, including:
- OTT going from tested to trusted
- The rise of impressions + performance
- The impact of political advertising
- Marketers’ data wake-up call
- The year of all screens: more scale, extended reach, increased response
If you missed our webinar, “2020 Vision: New Decade, New TV Ad Trends,” you can access the recording, broken down into six segments, covering the new TV era, the convergence of linear and digital TV, the impact of the 2020 election and Summer Olympics and much more.
Check out the video segments (and the full webinar recording) to hear from thought leaders from Effectv, Samsung Ads, NBCU, Marketing Architects and TVSquared.