Writing data on an external hard disk. Digital illustration
5 Questions With … Alex Fedenczuk, Software Developer
06 September 2018 • tvsquared
Jayne Fairchild,
UK Marketing Manager

Our “5 Questions With …” blog series profiles the great talent we have at TVSquared. Check out all the Q&As by clicking the “5 Questions” tab above. This week, we talk to Alex Fedenczuk, our former intern who is now working with us permanently as a Software Developer!

What is your favorite part of working at TVSquared?

The team has been very helpful in getting me up to speed, and I’m really enjoying being able to push myself and learn about all the various technologies that come together to make our products work. I’m currently part of the Core development team that looks after and produces new features for the ADvantage platform.

Alex Fedenczuk
Alex Fedenczuk

Why did you choose to initially intern at TVSquared?

I felt like TVSquared would be an environment that would both support me in my new career as a software developer, while also allow me to challenge myself. Before doing a course in software development, I worked in the hospitality industry. I tried out some programming and found that I really enjoyed it and could make a career out of it!

I interned at TVSquared this past summer and I’ve since been offered a permanent role as a Junior Software Developer on the Core team. It’s been fantastic to see the work that I’ve put in during my internship really paying off and being rewarded with a full time position.

Is there an aspect of your role you’re particularly excited about right now?

It’s being able to help the team deliver various features. Actually seeing code that I wrote being used in a final product is very exciting!

What did you know of the TV attribution space before joining TVSquared?

I was not particularly aware of TV attribution until I came to an info session that had been set up for graduates of CodeClan, a coding bootcamp that is situated within the CodeBase incubator. I managed to speak to Blair, Bernie and Sigga (TVSquared’s CTO, Data Architect and Development Team Leader, respectively), who were great at explaining what TVSquared and the industry was all about!

What’s your favorite TV ad campaign?

It’s a very Scottish-oriented advert: the Snowman spot from IRN-BRU. The Barr family has always used humor for TV adverts, and I thought this was the one that was best thought out. It was a bit of a departure from the company’s usual brash, in-your-face adverts (such as a granny on a mobility scooter terrorizing a supermarket!).