Continuing our “5 Questions With …” series, highlighting TVSquared’s stellar employees, I spoke with Inna Petrova, our NYC-based Marketing Ops & Demand Gen Manager. Inna’s been with TVSquared since 2018 and runs marketing operations (she’s also a Marketo guru, although, she’d never admit that herself!).
1. What is your favorite part of working at TVSquared?
The team is my favorite part – without a doubt. I remember my first day here. I walked in the office, didn’t know anyone, but immediately felt like part of the TVSquared family. People are always happy to help and genuinely care about each other, and the atmosphere in the office is friendly and positive.
2. Is there an aspect of your role you’re particularly excited about?
TVSquared is a fast-growing company, which creates opportunities to continuously learn, grow and make a difference. In my role, I’m responsible for demand- and lead-gen efforts and manage all aspects of marketing operations to maximize efficiencies and ROI – things like campaign planning and execution, performance analysis and reporting, data management and workflow process development and automation. I work closely with multiple departments, including Inside Sales, Sales Operations, Product Management and Content Marketing.
It’s exciting to be able to learn something new every day from my teammates and, as a result of a team-wide effort, make an impact on the bottom line.
3. What has been your biggest challenge in your role here?
Before I joined TVSquared, I didn’t know much about the world of TV advertising. Terms like linear, CTV, SVOD, OTT (just to name a few) all sounded like a foreign language to me. But thanks to my teammates – always helpful and supportive – I was able to get up to speed very quickly.
4. What’s your favorite TV ad campaign?
I really liked Nike’s recent “Just Do It” ad, featuring female athletes, and encouraging women everywhere to “dream crazier.”
I thought it was very powerful and inspiring.
5. After a busy day, how do you like to relax?
A few times a week, I like to go to the gym. It’s my “happy place.” I especially enjoy running and weightlifting, which help me clear my mind after a busy day.