ADeffect

Longer-Term TV Impact Analysis

Get a More Complete View
of TV’s Total Impact


The impact of TV ads extends far beyond the minutes and hours after they air. In fact, the longer-term impact of a TV campaign is often 2x-5x higher than the initial effect.

TVSquared ADeffect models the longer-term impact of TV, helping advertisers understand the effects of campaigns in the weeks and months after spots air. Results are continuously calculated and available in an instant, eliminating the reliance on complex, resource-intensive uplift models.

Supercharge your analytics and get closer to realizing the true value of TV with ADeffect.

Instantly Unlock TV’s Longer-Term Impact

ADeffect models the indirect, extended impact of TV advertising, accounting for Adstock and seasonality, to show how TV drives response in the near- and longer-term.

  • Get a complete view of TV’s total impact in an instant
  • Analyze TV performance across markets and marketing channels
  • Accurately justify future TV investments

Get Closer to Realizing TV’s True ROI

ADeffect is continuously recalculating results based on the latest data to realize TV’s longer-term value. TVSquared’s global data sets enable application of an industry-standard curve so you can get instant results and transition to your first-party data over time.

  • Measure the impact of TV strategy changes
  • Maintain a continuous, real-time view of TV’s larger impact
  • Access results immediately without the need for historical data

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