Advertising Week 2020 Panel: TV’s Greatest Power Play is Cross-Platform Measurement
This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is giving TV the greatest power play.
Check out the panel below featuring Jo Kinsella (President, TVSquared), David Kline (President, Spectrum Reach, EVP of Charter), Jason Manningham (CEO, Blockgraph), and Sean Cunningham (President and CEO, VAB).