Get the “best bang for your TV buck” during live-TV broadcasts.
Live events, including sports and award shows, are known for the massive audiences they draw, making them prime opportunities for advertisers. And while reach is important, these events come at a premium, and advertisers are under pressure to prove that their TV spots drove revenue.
With timely data analysis, advertisers can now measure the impact of TV spots on KPIs in real-time – whether it’s search, site visits, registrations, SMS, app activity or more.
Watch this recorded webinar on best practices for live-event TV advertising. You’ll also learn about the Super Bowl LII TV ad winners – the brands that drove the highest rate of TV-driven search during the game.