A bellwether in the use of analytics to optimize TV planning and buying
- One of Australia’s largest insurance providers was frustrated by the inability to directly attribute TV spots to web activity
- Budget Direct worked with TVSquared to optimize performance of campaigns on a CPA basis
- The use of ADvantage coincided with Budget Direct’s most successful integrated ad campaign in company history
TV buying is evolving: it is being automated and we wanted to be an early adopter of technology that uses this approach to get the most from our investment. TVSquared is the first tool that is able to credibly, directly attribute individual TV spots to web activity and we felt there was an opportunity to optimize TV advertising performance.