Currency-Grade Data for Advanced TV Analytics
TVSquared has the largest representative worldwide coverage of panel and modeled datasets, providing currency-grade data that delivers the highest degree of precision for TV measurement. With a one-to-one deterministic model that is not reliant on third-party cookies, TVSquared quantifies how TV impacts brand and performance metrics, and generates the insights needed to optimize media mixes and maximize audience activations.
Ad occurrence and exposure data from more than 150 million global households, combined with audience demographics and server-side tags on over 50 OTT publishers, make TVSquared’s scale unmatched.
150M
global HHs
60M
authenticated U.S. HHs
50+
OTT partners and publishers
Measuring Beyond the Panel
TVSquared measures TV advertising beyond traditional panel sizes. With unprecedented OTT coverage through server-side tags on over 50 publishers, and a global footprint of census-based and household-level data, TVSquared delivers insights that drive the best results.
TVSquared’s diversified datasets create the richest picture of TV measurement, opening up insights for reach and frequency, unique reach, outcomes and audiences for all households – regardless of panel size or TV manufacturers.
Activating Audiences
From third-party demographics to transactional, purchase-level datasets, TVSquared delivers audience insights, including who you’ve reached, where you’ve reached them and who responded or took actions – online and offline.
Data-driven audience insights cover all forms of TV, from traditional to addressable ads served on any device.
Informing Audience Activation
From third-party demographics to transactional, purchase-level datasets, TVSquared delivers audience insights, including who you’ve reached, where you’ve reached them and who responded or took actions – online and offline.
Audience analytics can inform strategies for all forms of TV advertising, from traditional and data-driven linear to OTT and addressable ads served on any device.
Securing Data at Every Step
Integrated across premium publishers, DSPs and identity and audience partners, TVSquared safely ties datasets to anonymized IDs to deliver insights on the effectiveness and efficiency of TV advertising at the household level.
Data security and privacy is core to our business and part of our global DNA. TVSquared is GDPR and CCPA compliant, ensuring that data is protected to the highest standards for our customers around the world.
