TV Performance Benchmarks
What’s working & what’s not for TV’s fastest-growing advertiser segment?
Direct-to-consumer (DTC) brands have taken the U.S. by storm – changing the way people think about, research and buy everything from clothing and eyewear, to home goods and travel. While they made names for themselves with aggressive, targeted online marketing efforts (they are digital natives, after all), DTC brands have become one of the fastest growing groups of TV advertisers too.
Analyzing 15 months of TV performance data from 18 DTC brands, TVSquared released the first TV performance benchmark report for this growing industry:
- Discover what TV buys are performing best (and which ones are not) by creative length, genre, day of week and time of day
- Get best practices for maximizing TV ad spend and finding the best buys to drive response