Does “Friends” Still Drive Advertiser Response … 15 Years After It Ended?

With all the buzz around the 25th anniversary of “Friends,” the team at TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers. What we found surprised us all…

“Friends” had some of the highest
TV-driven response rates we’ve ever seen.

74% higher
performance vs.
other syndicated
sitcoms

131% more
response vs.
all other
programming

56% Stronger
Performance in
’19 vs. ’18

1 Customer
Response Per 4.6K
Impressions

“Friends” had some of the highest
TV-driven response rates we’ve ever seen.

74% higher
performance vs.
other syndicated
sitcoms

131% more
response vs.
all other
programming

56% Stronger
Performance in
’19 vs. ’18

1 Customer
Response Per 4.6K
Impressions

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