Drive Digital Response
with TV

TV’s Digital “Kicker Effect”


Reach and frequency make TV a powerful tool for advertisers, and the rise of
the second-screen has only increased its efficiency.

Nearly 90% of viewers have digital devices in-hand or nearby when watching TV.

We’re all active-participation viewers; when ads interest us, we immediately engage with brands.

TV’s “kicker effect” – the channel’s ability to drive viewers to respond digitally – is well-documented. So, why aren’t more advertisers measuring and optimizing their TV ads to promote this type of response?

Download TVSquared’s free ebook to learn
more about:
  • How TV drives search, website traffic, app activity and more
  • The importance of digital-focused
    calls-to-action
  • Tips for measuring and optimizing TV campaigns for maximum online response

TV’s Kicker Effect

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