TV’s Digital “Kicker Effect”
Reach and frequency make TV a powerful tool for advertisers, and the rise of
the second-screen has only increased its efficiency.
Nearly 90% of viewers have digital devices in-hand or nearby when watching TV.
We’re all active-participation viewers; when ads interest us, we immediately engage with brands.
TV’s “kicker effect” – the channel’s ability to drive viewers to respond digitally – is well-documented. So, why aren’t more advertisers measuring and optimizing their TV ads to promote this type of response?
Download TVSquared’s free ebook to learn
- How TV drives search, website traffic, app activity and more
- The importance of digital-focused
- Tips for measuring and optimizing TV campaigns for maximum online response