FTVA 2020 Panel: How We Judge & Prove the Value of TV

As advertisers dive deeper into available data and explore a wide range of advertising platforms, the industry needs a new approach to TV measurement.

Hear from TVSquared’s Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media, about TV’s warp-speed acceleration – with transparent, cross-platform measurement and automation at scale, common mistakes and misperceptions around TV measurement and how to solve them, as well as best practices for data-driven TV campaigns that both reach and promote engagement with audiences across linear and OTT.

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