As we well know, TV has historically been more challenging to measure than digital, but advancements in big data and the ability to track TV-driven response have made performance insights readily accessible. And the right TV analytics solution leads to enhanced measurability, improved TV campaign effectiveness and cost efficiencies.
In a recently released infographic, TVSquared compiled some of the most widely used views for measuring and optimizing TV advertising. It includes everything from overall media performance to drilling down into granular creative analytics.
Click here or below to learn how you can build your best view for optimizing TV performance, and then use those insights to improve TV campaign effectiveness by up to 80%