Today, GoodRx regularly uses TVSquared to optimize network, daypart and creative mix strategies for TV advertising. And, above all else, it has gained the confidence in the analytics presented by its media buyer by cross-referencing the data with TVSquared.
Recently, GoodRx was able to pull its aggregate network performance over the entire first part of the year to use as a guide in other offline channels. Before working with TVSquared, this would have required a team member to go back and run through all of the previous data to get the full average. With TVSquared, it took only a few minutes.
The newfound confidence in TV-attribution analytics led to the decision to double GoodRx’s marketing spend over time.