Industry Insights: Airlines

It’s Time to Measure and Optimize TV

The global commercial airline industry revenue is seeing year-on-year growth, fueling a race-to-the-top to get an even bigger piece of market share. To ensure success in a┬ácompetitive market, industry heavyweights are reevaluating how, when and where they reach today’s omnichannel travelers.

TVSquared’s Airline Industry Insights report details how companies can use TV to reach the right people, in the places and times they’re most likely to respond. Learn how airlines leverage same-day performance analytics to:

  • Improve the efficiency of on-air campaigns through in-flight changes to networks, programs, days or dayparts
  • Identify customer viewing habits and track TV’s impact throughout the booking funnel
  • Improve media buys and optimize ad spend

 

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