Industry Insights: Credit Cards
It’s Time to Measure and Optimize TV
TV clearly works for credit card companies – it’s one of the largest industries in terms of TV spend. But with the proliferation of media, consumers are accessing information differently, and the industry has had to reinvent its marketing strategies.
TVSquared’s Credit Card Industry Insights report details how companies can use TV to reach the right people, in the places and times they’re most likely to respond. Learn how the credit card industry leverages same-day performance analytics to:
- Improve the efficiency of on-air campaigns through in-flight changes to networks, programs, days or dayparts
- Identify customer viewing habits and track TV’s impact throughout the booking funnel
- Improve media buys and optimize ad spend