Industry Insights: Hospitality
The global travel industry is expected to reach $2.7 trillion by 2019, and half of all households will be able to afford to travel by 2025. Taking advantage of this growth means that the hospitality industry needs to adapt to a buyer’s market.
TVSquared’s Hospitality Industry Insights Report details how hospitality companies can gain a competitive advantage with TV, leveraging same-day analytics to:
- Understand customer behavior, including viewing habits, attitudinal response and path-to-purchase
- Ensure the efficiency of on-air campaigns by making in-flight changes to networks, programs, days or dayparts
- Improve media buys and optimize and justify ad spend