Industry Insights: Insurance
Insurance companies spend billions on advertising, with nearly 40% allocated to TV. But as an industry in flux, driven by competitive pricing, market fragmentation and changing consumer demands, companies are reevaluating how, when and where they reach policyholders.
TVSquared’s Insurance Industry Insights report details how to gain a competitive advantage with TV, leveraging same-day analytics to:
- Ensure the efficiency of on-air campaigns by making in-flight changes to networks, programs, days or dayparts
- Understand the customer journey and track the path-to-purchase among the 50% of consumers that take 30+ days to make a policy decision
- Improve media buys and optimize and justify ad spend