Industry Insights: Non-Profits
Total giving in the U.S. is quickly approaching the $400 billion mark, a projected 4.3% increase in donations compared to 2016. The proliferation of media has introduced new channels, new devices and new ways for people to learn, communicate and give.
TVSquared’s Non-Profits Industry Insights Report details how Non-Profit organizations are positioning themselves for growth in an evolving market by:
- Better understanding customer viewing habits and tracking TV’s impact throughout the path-to-donate
- Uncovering relationships between online and offline channels
- Improving media buys and optimizing ad spend