Industry Insights: Personal Care
The $250 billion personal care industry is on the cusp of even more growth due to rising employment rates, falling gas prices and increasing economic viability in developing countries. To ensure growth amid intense competition and fragmented customer journeys, companies are reevaluating how, when and where they reach buyers.
TVSquared’s Personal Care Industry Insights Report details how companies can gain a competitive advantage with TV, leveraging same-day analytics to:
- Understand customer behavior, including viewing habits and the complex path-to-purchase
- Ensure the efficiency of on-air campaigns by making in-flight changes to networks, programs, days or dayparts
- Optimize media buys and improve the efficiency of mixes for national and local audiences