Industry Insights: QSR’s and Casual Dining

QSRs and casual dining establishments generate more than $570 billion a year, but cultural and economic factors have changed the industry drastically and rapidly.

The rise of the smartphone-savvy consumer, including Millennials, have altered the traditional customer journey and forced companies to reevaluate how, when and where they reach customers – 70% who will be getting orders to go or home delivered.

TVSquared’s QSRs and Casual Dining Industry Insights Report details how retailers are positioning themselves for growth in an evolving market by:

  • Better understanding customer viewing habits and tracking TV’s impact throughout the path-to-purchase
  • Uncovering relationships between online and offline channels
  • Improving media buys and optimizing ad spend
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