Industry Insights: Online Travel
It’s Time to Measure and Optimize TV
By 2019, the sale of travel products is expected to reach $2.7 trillion globally. For online travel agencies (OTAs), taking advantage of this growth means adapting to a buyers market that is driven by mobile, the sharing economy and direct-booking competition from hotels and airlines.
TVSquared’s Online Travel Industry Insights report details how companies can use TV to reach the right people, in the places and times they’re most likely to respond. Learn how OTAs leverage same-day performance analytics to:
- Improve the efficiency of on-air campaigns through in-flight changes to networks, programs, days or dayparts
- Identify customer viewing habits and track TV’s impact throughout the booking funnel
- Improve media buys and optimize ad spend