Industry Insights: Retail
Informed, connected consumers have changed the roles of both brick-and-mortar stores and marketing channels for retailers. While 90% of purchases are still made in-store, 85% of shoppers begin their journey on smartphones.
To keep up with this mobile-mind shift, retailers are reevaluating how, when and where they reach customers especially the 87% of people who second-screen while watching TV.
TVSquared’s Retail Industry Insights Report details how retailers are positioning themselves for growth in an evolving market by:
- Better understanding customer viewing habits and tracking TV’s impact throughout the path-to-purchase
- Uncovering relationships between online and offline channels
- Improving media buys and optimizing ad spend