Industry Insights: Retail

Informed, connected consumers have changed the roles of both brick-and-mortar stores and marketing channels for retailers. While 90% of purchases are still made in-store, 85% of shoppers begin their journey on smartphones.

To keep up with this mobile-mind shift, retailers are reevaluating how, when and where they reach customers especially the 87% of people who second-screen while watching TV.

Industry insights Retail and TV Advertising

TVSquared’s Retail Industry Insights Report details how retailers are positioning themselves for growth in an evolving market by:

  • Better understanding customer viewing habits and tracking TV’s impact throughout the path-to-purchase
  • Uncovering relationships between online and offline channels
  • Improving media buys and optimizing ad spend
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