Industry Insights: Vision Care

Vision Care Industry Insights Report

Rapidly aging “Baby Boomers,” rampant myopia among digitally addicted generations and a plethora of lifestyle and environmental factors have led to 75% of U.S. adults using some form of vision correction. It’s easy to see how the vision-care industry will grow to $100.7 billion by 2026 in North America alone.

Download the Vision Care Industry Insights Report to learn more about this evolving market and how some companies are positioning themselves for growth by:

  • Optimizing media strategies to better identify TV spots generating the greatest response
  • Thinking differently about how TV can reach the 87% of people who watch with second-screen devices
  • Understanding  viewing habits and their unique paths-to-purchase

 

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