Is your holiday TV strategy in sync with online?
The 2017 holiday season highlighted “digital dominance,” with online shopping reaching record highs. This is good news for TV buyers, as TV becomes one of the biggest drivers of digital engagement.
As retailers double-down on marketing promotions and rely heavily on TV advertising to reach the masses about seasonal sales, they need to be hyper-focused on TV-driven response.
TVSquared compiled the top three TV considerations for the 2018 Holiday Retail Season.