eBook: Demystifying Streaming in the New TV Era

OTT streaming services have played a critical role in TV’s rapid transformation over the past few years. TVSquared demystifies streaming, examining the truth behind some of the most common OTT myths, providing real-world perspectives from leaders across the industry and more.

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Insights & Research

As the global leader in TV attribution, TVSquared regularly releases TV insights and performance trends across multiple categories, proving that TV has a direct impact on business outcomes. Access performance trends and insights across linear and OTT.

Video: Ratings vs. Performance

Do top-rated shows perform for advertisers? Not necessarily ...
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COVID-19 TV Insights: TV Attribution in the Wake of a Global Pandemic

COVID-19 is unchartered territory for consumers and advertisers all over the world. With TV viewing increasing, TV performance and attribution has never been more important.
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eBook: Demystifying Streaming in the New TV Era

TVSquared has collected perspectives from thought leaders across the TV ecosystem to bring you a first-hand look at how OTT is shaping the new era of TV advertising.
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“Friends”: The One with the TV Performance Insights

With all the buzz around the 25th anniversary of “Friends,” TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers.
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Infographic: European-Wide TV Ad Performance Insights

To identify pan-European TV performance trends, TVSquared analyzed 2019 response and cost data from advertisers across multiple verticals.
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Video: 92nd Academy Awards TV Ad Winners

TVSquared analyzed 80+ spots that ran during the 92nd Academy Awards to find the ones that "won" in terms of performance.
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Video: Super Bowl LIV TV Ad Winners

TVSquared took the competition off the field to determine which TV ads captured the highest response during the big game.
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Infographic: Performance Insights for Australian TV Advertisers

TVSquared analyzed response, cost and audience data from Australian TV advertisers to find the best performing TV buy elements for driving response.
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eBook: 2020 Outlook: Top Trends Shaping TV Advertising

In 2020, the evolving TV landscape will present a myriad of opportunities and challenges for advertisers, agencies and publishers.
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Infographic: ‘Tis the Season for TV Performance Insights

Learn how holiday TV programming fares for response, find the best days for TV-driven engagement and get tips for maximizing seasonal-focused campaigns.
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Infographic: The One With the “Friends” Performance Insights

“Friends” remains one of the most popular and rewatched TV shows of all time. But does its cultural dominance equate to driving response for advertisers?
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Infographic: Performance Insights for UK TV Advertisers

TVSquared analyzed response, cost and audience data from UK TV advertisers to find the best performing TV buy elements for driving response.
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Infographic: The Emmy for TV Performance Goes To…

TVSquared analyzed tens of thousands of spots to find the best performing Emmy-nominated shows – the ones that drive the greatest response for advertisers.
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eBook: Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands

TVSquared’s analysis of nearly 200 auto brands highlights new TV trends, and proves that not only does TV offer unparalleled awareness, but it also drives response.
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The Telecast: DTC Retail

TVSquared examined U.S.-based DTC retail brands to identify the best and worst performing TV inventory.
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The Telecast: DTC Food Delivery

Since food delivery continues to be one of the DTC industry’s most prominent verticals, TVSquared analyzed multiple U.S.-based DTC food delivery companies.
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Infographic: UK DTC Brands: 2019 TV Ad Performance Insights

TVSquared examined UK-based DTC brands to identify high-and low-performing TV inventory and offer best practices for executing even more effective campaigns.
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Video: What’s Working (And What’s Not) for DTC TV Advertisers?

Spending $900M on national TV spots alone, direct-to-consumer brands are embracing the unrivaled power of TV for more than just reach.
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The Telecast: Non-Profits & TV Performance

For non-profits, TV advertising is still the best way to reach multi-generational, disparate audiences. Find out how non-profits can better leverage TV.
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eBook: Direct-To-Consumer Brands: TV Performance Benchmarks

What’s working and what’s not for TV’s fastest-growing advertiser segment? TVSquared analyzed 15 months of TV performance data from 18 DTC brands to find out.
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eBook: The Reality of TV

We created a concise, easy-to-digest guide to remind TV advertisers of the media buying essentials and help them navigate the ever-changing media landscape.
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