eBook: The Halo Effect: TV Drives Digital

Effectv & TVSquared analyzed TV’s impact on digital during COVID-19.

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Insights & Research

As the global leader in TV attribution, TVSquared regularly releases TV insights and performance trends across multiple categories, proving that TV has a direct impact on business outcomes. Access performance trends and insights across linear and OTT.

eBook: Cross-Platform TV in 2021: Trends & Advice in the New Age of TV

In our recent eBook, we break down some of the biggest industry trends and offer advice on how to thrive in this new age of TV.
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ANA’s Marketing Futures Podcast: TV’s Watershed Moment with TVSquared

TVSquared's President, Jo Kinsella, and CSO, Bob Ivins, discuss TV's exciting revolution and what it means for advertisers across industries in 2021 and beyond.
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Deck the Halls … with Holiday TV Ad Insights

Which holiday TV buys were really worth the investment? Check out TVSquared's latest insights on how cross-platform TV performed for advertisers leading up to the holidays.
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FTVA 2020 Panel: How We Judge & Prove the Value of TV

Hear from TVSquared's Chief Strategy Officer, Bob Ivins, and fellow industry experts from nLogic, Direct Line Group and Rogers Media.
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Infographic: UK DTC Brands: 2020 TV Ad Trends

TVSquared analyzed millions of impressions across DTC advertisers in the UK, uncovering key performance and cost-effectiveness trends by daypart, programming genre and more.
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Advertising Week 2020 Panel: TV’s Greatest Power Play is Cross-Platform Measurement

Hear from TVSquared’s President, Jo Kinsella, and fellow industry leaders from Charter, Blockgraph and VAB.
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eBook: Driving DTC Forward: TV Insights for an Unprecedented Year

TVSquared analyzed billions of impressions and millions of TV spots to uncover insights into impression delivery and performance by genre, creative, day of week and daypart.
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Infographic: TV Drives Digital: Automotive Insights

How is TV impacting the ability to drive online traffic and engagement during COVID-19, and what can auto brands do to still thrive?
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Infographic: 2020 Emmy “Winners” for Driving Performance

Which shows are the 2020 Emmy "winners" for driving advertising performance?
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eBook: The Halo Effect: TV Drives Digital

Effectv & TVSquared analyzed TV’s impact on digital during COVID-19.
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Video: DTC Spotlight: Key TV Ad Trends During a Time of Crisis

To identify COVID-19-related TV advertising trends, TVSquared analyzed performance data from hundreds of brands around the world.
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Video: Ratings vs. Performance

Do top-rated shows perform for advertisers? Not necessarily ...
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COVID-19 TV Insights: TV Attribution in the Wake of a Global Pandemic

COVID-19 is unchartered territory for consumers and advertisers all over the world. With TV viewing increasing, TV performance and attribution has never been more important.
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eBook: Demystifying Streaming in the New TV Era

TVSquared has collected perspectives from thought leaders across the TV ecosystem to bring you a first-hand look at how OTT is shaping the new era of TV advertising.
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Does “Friends” Still Drive Advertiser Response … 15 Years After it Ended?

With all the buzz around the 25th anniversary of “Friends,” TVSquared wanted to find out just how effective the syndicated sitcom was for TV advertisers.
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Infographic: European-Wide TV Ad Performance Insights

To identify pan-European TV performance trends, TVSquared analyzed 2019 response and cost data from advertisers across multiple verticals.
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Video: 92nd Academy Awards TV Ad Winners

TVSquared analyzed 80+ spots that ran during the 92nd Academy Awards to find the ones that "won" in terms of performance.
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Video: Super Bowl LIV TV Ad Winners

TVSquared took the competition off the field to determine which TV ads captured the highest response during the big game.
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Infographic: Performance Insights for Australian TV Advertisers

TVSquared analyzed response, cost and audience data from Australian TV advertisers to find the best performing TV buy elements for driving response.
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eBook: 2020 Outlook: Top Trends Shaping TV Advertising

In 2020, the evolving TV landscape will present a myriad of opportunities and challenges for advertisers, agencies and publishers.
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Infographic: ‘Tis the Season for TV Performance Insights

Learn how holiday TV programming fares for response, find the best days for TV-driven engagement and get tips for maximizing seasonal-focused campaigns.
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