Welcome to TVSquared’s new “Leadership Series,” where we shine a light on leaders in the fields of linear and digital TV advertising.
To kick off the series, we spoke with Simen Moen, Data Analyst at the7stars, the UK’s largest independent media agency, which has been measuring and optimizing its clients TV campaigns with TVSquared for the past five years.
Since starting with the7stars in 2014, Simen and his team have prioritized dynamically managing TV campaigns for clients and are known in the industry as “optimization experts.”
As an independent agency, the7stars has the flexibility to make changes to media buys almost as quickly as the data comes in. It’s not surprising then, that it consistently sees clients increase ad spend over time. Check out our interview with Simen to learn more about how he and his team leverage real-time analytics to maximize performance and prove the value of TV for clients.