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Leadership Series: Stephanie Trivass, Secret Escapes
28 October 2019 • tvsquared
Shona Maguire,
Product Marketing Manager 

TVSquared’s “Leadership Series” profiles leaders in the fields of digital and linear TV advertising. This month, we caught up with Stephanie Trivass, the Head of ATL Advertising at Secret Escapes, a TVSquared client since 2014.

Secret Escapes is a members-only British travel brand that sells heavily discounted luxury hotel stays and trips. It operates in 12 markets, including the U.S., UK, France, Germany and Spain.

Check out the interview below to learn how Stephanie proves the business value of TV, and uses insights to optimize future planning and buying to drive both site traffic and new memberships.

With her in-depth experience in media buying, Stephanie has steered the company through its introduction to TV, and today, it’s a mature, data-driven TV advertiser that uses the medium for maximum performance.

Stephanie Trivass, Secret Escapes