LendingTree Optimizes TV to Drive Revenue
Charlotte, N.C.-based LendingTree has simplified the lending process by providing an individualization platform for consumers to receive and compare multiple loan offers across a full suite of loan and credit-based offerings. Since 1998, it has processed more than 65 million loan requests and has facilitated $251 billion+ in loan transactions.
- LendingTree wanted to understand TV’s business impact beyond visits to the website.
- It partnered with TVSquared to uncover what networks, creatives and dayparts within its TV buys were driving the most conversions and revenue – and used those insights to more effectively optimize campaigns.
- LendingTree has seen an overall improved cost-per-visit (CPV), increased revenue on ad spend (ROAS) and reduced cost per QF (CPQF).