Local TV: Part 4 - How Political Ad Spend Will Impact Local TV in 2020
05 February 2020 • tvsquared
Meg Coyle,
MarCom Director

2020 is already shaping up to be a landmark year for TV. While this is partially because of the Olympic Games, the biggest reason for this is the upcoming U.S. presidential election. For decades, TV has been integral to political ad campaigns, providing a reliable and effective environment (plus, it offers a degree of brand safety that most digital channels simply can’t match). This year, TV’s role as the dominant medium for political advertising continues.

According to BIA Advisory Services, a massive $6.5 billion will be spent in 2020 on local political advertising, with an estimated 47% being devoted to local broadcast TV alone. Due to this, the influx of 2020 political ad spending will heavily impact non-political local TV advertisers. These brands will be experiencing limited inventory availability, while the average cost of the buys themselves will increase.

As part of a larger conversation on how advertisers can maximize local TV throughout 2020 and beyond, TVSquared recently spoke with Danielle DeLauro, the EVP at the VAB (Video Advertising Bureau), to delve deeper into how political ad spend will impact the local TV space this year.

Listen below to learn how the 2020 elections will impact local TV advertisers across all industries this year—and how they can reevaluate their campaigns to maximize effective and efficient results.