Leverage make-goods to turn TV into a performance-marketing channel.
Upfronts are the last bastion of old TV – buying for impressions vs. action. While they offer valuable network inventory, these buys provide little-to-no flexibility to make in-flight performance changes.
Where marketers can get more flexibility and control is with make-goods, which go beyond just Upfront buys. Advertisers should plan for optimized make-goods in advance by knowing the buy aspects that drive TV response.
Click the button to the right to watch the recorded webinar and learn how to “make good” on your make-goods, including:
- Data analysis techniques to find the right make-good buys for response
- How to identify and then reach the best audience segments (beyond age range and gender)
- Ways to ensure optimal make-good flexibility during Upfront negotiations or advanced buys