THE BROADCAST: TVSquared’s Monthly Newsletter

TVSquared’s “The Broadcast” is a monthly newsletter devoted to the biggest trends impacting TV advertising across linear and OTT, including real-world insights from industry leaders and news for brands, agencies and media owners.

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2020 Issues

August

The August 2020 issue of TVSquared’s “The Broadcast” delves into the game-changing partnership between Sky and TVSquared, which proves the full scope of TV’s effectiveness, and explores how advertisers can be empowered during COVID-19.

July

The July 2020 issue includes key findings on how COVID-19 has impacted TV advertising, the importance of staying on-air and more.

June

The June 2020 issue covers the latest trends for booming DTC brands and how advertisers can unlock the power of data-driven linear.

May

The May 2020 issue covers how OTT is impacting all corners of the TV ecosystem (including real-world insights from industry leaders), examines how well ratings really align with TV-driven response, a new can’t-miss podcast and more of the latest TV advertising news and trends.

April

The April 2020 issue delves into how COVID-19 is impacting advertisers throughout the world, unpacks OTT advertising and spotlights DTC brands in 2020.

March

The March 2020 issue includes a look at how ad spend is coming back to TV, pan-European TV performance, and this year’s Oscar “ad winners.”

February

The February 2020 issue delves into cross-platform, multi-touch attribution capabilities, Super Bowl LIV TV ad “winners” and more.

January

The January 2020 issue covers the latest TV news and insights, including the biggest trends impacting TV advertising this year, the world’s largest OTT and linear attribution rollout and best practices for maximizing local TV.